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Art Direction

Work that I’ve done to foster photographers and create a unified vision for Lonely Planet, focusing on unique and story worthy experiences.

In the Austrian Alps, dreading the day the cows stop coming home

The Almabtrieb is both a prized tradition among Alpine farmers and a well-loved spectacle among tourists. But climate change and shifting economics are contributing to an uncertain future. See full feature here.

I sourced a photographer and worked with him to create this beautiful visual essay for Lonely Planet.

Erin Lenczycki