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A baby’s first year is filled with questions, worries, and milestones. What to Expect walks new parents through the first weeks and months to calm, educate, and encourage in this 60 video series.
This project required 30+ stock assets per video that feature diversity, correct baby age, and adherence to safety guidelines; as well as talent hair and makeup direction. It was a cross-team undertaking that reinvigorated What to Expect’s parenting content, and video views among new parents more than doubled upon publishing.